JEFA-OWNED FOR A BRIGHTER TOMORROW
What makes a Jefa? A Jefa is a Latina boss that breaks down barriers and never gives up on her dreams, her community, or her family. A Jefa knows that starting your own business takes blood, sweat, and lágrimas, but fearlessly does it anyway.
PepsiCo invites all Jefas to step into the spotlight and apply for the Juntos Crecemos Hispanic Digital & Delivery Program. Besides getting expert one-on-one coaching and resources, the first 40 Latina small business owners to complete the eight-week consultation curriculum of the Juntos Crecemos Hispanic Digital & Delivery Program will receive an exclusive Jefa-Owned neon sign in honor of your hustle – for everyone to see.
The first-ever Jefa-Owned neon sign, designed by PepsiCo, celebrates the heart and soul Latinas bring to the table.
PepsiCo is inviting Latina entrepreneurs who work in food service to apply for eight weeks of personalized expert consultation, including best practices across operations, technology, marketing and digital presence.